Transition Expert Blog

1. Update content frequently

Now this is something you can’t do just for the sake of making Google visit you often, can you? But generally speaking, the sites or blogs that get updated more often would get visited by crawlers more often in the long run.

2. If you have a blog, ping Google automatically

There are several things you can do if you have a blog. Use feedburner, WordPress does the pinging work for you by default, so don’t need to worry a lot…If you have a site, you can always consider accompanying it with a blog, and create backlinks from the blog to new content.

3. Maintain the server in a highly available healthy state

Nothing surprising in this one of course…how can Google crawler index your pages if it finds a 404 error…the Google webmasters tool gives updates on errors encountered while crawling…so keep an eye on it. Googlebot is a busy man you know… …so if he is giving you 1 hour to talk what you can, you should try to fit in a large amount of content in that one hour…that is to say, your site should have a decent download speed.

4. Put backlinks to updated content on forums (like Yahoo! answers)

Actually, I am myself not sure how practical this will be…you can of course link to some important pages like this manually…but surely this is not a scalable approach.

5. Create a dynamically generated XML sitemap

This one is pretty crucial I believe. There are some sitemap generators in the market…but I don’t think they will be good enough to replace a well thought out script written by you, which understands your DB schema and page structure very well. The Sitemap protocol is followed by all the crawlers, so no need to worry separately for Yahoo! and Live . Having a decent HTML sitemap would also help, though I am not so sure if it should link to all of your pages…may be just the most important 100 pages of your site. You can also consider making them hierarchical.

6. Make site pages available as RSS feeds and distribute them

Making your content available as RSS has a lot of benefits. Several tools that help optimizing blogs, like feedburner can be used for your site as well, if the content is available as RSS.

7. Use social bookmarking sites like Digg

Again, nothing extraordinary about this. This is a good old tactic that has worked very well for people, but again it’s more applicable to blogs than sites.

8. Pagerank and authority of the site

Now this is something you need to improve over a longer period of time…can’t happen in a day or two!

9. Create a decent internal linking structure

Important point to note while creating the internal linking structure is to promote important pages by linking to them from several pages of the site. For example, you could link to “featured products” on the home page, and have these links dynamic so that they change every week.

The Google webmasters tool has a crawl rate option, but that will be useful only when the “Faster” option is available to you, which would not happen unless yours is a high authority site.

If you know some more interesting tricks for this, please add them in comments…

If you are making revenues (or trying to) from monetizing your forum or blog through advertising, the question you may have is how should you do it? That is, should you use advertising networks, Google AdSense, or sell directly and keep all the profits for yourself?

The answer to this will largely be a matter of personal taste and style, and temperament. And you may use a combination, of course.

With advertising networks, they serve advertising on your blog and share advertiser revenue for qualified clicks each time your blog’s visitors click on ads. There are a few different kinds of advertising networks and they share revenues in different ways.

Representative (or Rep) Networks generally revenue share; these are the ones who usually carry ad inventory for brand advertisers, larger companies. Targeted Networks focus on specific targeting technologies and usually also use revenue sharing.

Blind Networks use arbitrage; the official investing and marketing definition of arbitrage is “a risk-free transaction consisting of purchasing an asset at one price and simultaneously selling that same asset at a higher price, generating a profit on the difference.” In other words, you’ll buy the rights to the advertising inventory outright, then try to make your money back and get to where it’s making you a profit.

The advantage of advertising networks is clear: they have tons of already-made advertising inventory and they’re waiting for you to knock on their virtual door. The downside is equally clear: they can be costly or eat into your profits, and also especially for Reps your blog may not qualify for their services (such as if you don’t have enough traffic).

What about Google’s AdSense, the system by which you allow AdWords to show up on your blog? Well, it costs you nothing to set up, it’s relatively attractive and subtle (so it doesn’t junk up your blog), and if you have enough traffic at your blog or forum you can indeed make a decent revenue from it. The downside is: everybody’s doing it, meaning the competitiveness of the ads that appear on your blog is likely to be watered down; and, once again Google takes their cut. So it’s questionable how BIG your profits may get from AdSense.

Finally, you might want to consider direct advertising – that is, selling advertising space at your blog and raking in 100% of the profits from this.

Through this you: set your own ad rates; enjoy direct contact with advertisers; have more diversity of advertising options and strategies to employ (banner or text link placeholders, shared advertising options with other bloggers, sponsorships of specific blog posts, and so on); and you have more payment options (you can negotiate with the advertisers without there being any middle man).

What are the problems? Well, basically, two exist. One, you may end up with a contract dispute and have your advertising clients demanding their money back. And speaking of advertising clients, they are more difficult to come by when you’re on your own. With greater freedom and potential profit always comes greater risk and responsibility! So if you choose this route, make sure you: create a hot, shamelessly promoting sell page for advertisers to land on; and, offer them variable rates and different options.

Finally, always weigh up what your blog means to you and think about how sucessful it is at directing traffic to other pages on your site, or to the products and services you sell. The point is always get the best out of what you have -if your blog is providing people with a service and also sends them to other pages which could bring in revenue fr you, do you really want people to click on ads and leave your site?

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