Transition Expert Blog

There are so many examples out there where Brands have standard Facebook Pages,

1. Create a well designed and interactive Fan Page on Facebook

Advertising your brand’s page is always extremely important. There are so many examples out there where Brands have standard Facebook Pages, only a basic logo is displayed. Using the entire space will make your brand stand out. One of the greatest features of Facebook page is that you can link directly to specific tabs. Try and integrate Applications to increase engagement.

2. Add business contacts

You may already have a list of friends, clients, associates and people you know from your networks. You may want to tell everyone that you have a launched Facebook Fan page now and invite them to see it and become a fan if they like it. But before you start adding friends/fans on facebook you need to ask yourself what you want to achieve with your account, how you want to brand yourself and who you want to target.

So first step after you create your Fan Page or Fan Group is to mention the email accounts of your friends and professional networks, this will help in automatically generating interest of your profile amongst the people who are already on Facebook. To ensure that you are continuously growing your network of friends do this on a regular basis.

3. Engage your group

Facebook and other social media networks are just the tools to help you engage with your community. They won’t make difference if you don’t make a difference. People share if they like what you suggest and word of mouth is incredible for building your brand and powerful social media networks like Facebook will amplify you world of mouth reach.

Work and constantly update Fans with interesting ideas, discussions on new buzz, your special offers only for Fans. Invest time in writing a good blog on postereous and link it to your Facebook Fan Page. Make sure your topic is the one that interests you and your target audience. Make product videos of product if you are have an online retail outlet or use blogradio to make radio channel and entertain your audience. You may also organise contests where lot Fans show participation. Always try to be creative and unique. Don’t forget to analyse this from Facebook Insights and measure your audience response to tweak your activities and make them work for you.

4. Show you care

Many Big organisations have thousands of Fans on Facebook and hundreds of follower on twitter but they don’t care. There fans will stop following them if they don’t get the desired response back. However this is an opportunity to get ahead in the game. Build your own share, build your brand before others take it. Make your you tag Fans in photo’s where you organise a event. Give recognition to the winners if you have organised a contest.

5. Add a Facebook Fan Page Widget on your website

Facebook has a pretty cool fan page widget that you can add to your website. Facebook Page owners can now add the Fan Box, a Facebook Connect-enabled widget, to their website to bring content from their Facebook Page into their site and convert visitors into fans on Facebook,” If you have a widget on your website any facebook users can click on the widget and add himself as a Fan of your blog. All you have to do is make a nice widget for your website to let your site visitors become your fans in couple of seconds.

6. Exclusive Facebook Offers, deals, coupons, discounts

Make sure you send email newsletter offers to your existing customers to become your Fan to avail the latest Facebook Offersor deal you are promoting. You will see this not only will generate direct business but also increase your Fans. Also send “updates to fans”. One of the greatest features of creating a Fan Page is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Make sure you give special offers to people who refer you new Fans. People become interested in a product or service because they see that a trusted friend has become a fan of it.

7. Repost Comments By Other Users

Don’t forget to leave comments or tags on other people’s photos and videos as this shows your genuine interest and encourages them to become your friends. The most important thing is to actively engage with your audience and always create a two-way communication.

8. Always make sure you leave links to your facebook Fan page – on other websites, networks and discussion boards.

9. Believe in what you’re doing

whether it’s your personal brand, or the product you represent – or you need to get out now!

Checkout top 30 Facebook Fan Pages – Jan 2010 here.

Good luck!

A relative in US, a childhood friend in Australia or a university roommate in Antarctica, how can we be in touch with them? How can we share pictures of a family vacation with our relatives or flaunt our newly bought car amongst our friends? Surely, social networking sites are god sent. They allow us to share videos, pictures and messages or in short can give us a complete peek into the lives of separated childhood friends, family or complete strangers. Out of the myriad of social networking sites out there, Facebook has emerged as the undisputed king, confirmed by the fact that it is one of the 100 most visited sites in the world today.

So, what has made Facebook so popular? It helps us to keep in touch with people who are well known to us and share personal information with them by enabling them to visit our profile. A useful interactive interface which allows easy navigation through the website is another boon for the users.

Besides this, it also helps us to scout for people who share our interests so that we can discuss our choices and dislikes with them. For example any person who likes the band “Dream Theater” can find any other person with a particular liking to this band and discuss the band’s music. Recently, Facebook was seen to provide a very strong leverage to the US Presidential Campaign by echoing the ideologies of the candidates and spreading them amongst the youth and hence encouraging them to vote.

Facebook is growing exponentially and will grow in the future too because it connects people of different caste, religion and countries together and establishes the fact that no matter how deep the cultural or geographical divides are, people are bound by a common thread of ideas and interests.

 

 

There are many ways to generate traffic to your blog and I have mentioned plenty of them on my blog already, but what I plan on doing today is giving you a list of the methods I found work best.  I have tried many different ways and some of them give short term results while others have given long term results.  I think it is good to have a little bit of both so you get the maximum amount of traffic to your blog.  So below I will split my traffic generation into two categories: short term and long term traffic generation results.

Short Term Traffic Generation:

Yahoo Answers - If you are interested in driving traffic quickly and easily this is a good one for you to try.  What you do is you post answers or questions with links back to your website and write them in a way that interests readers to come visit your website.  You will get hits right away but they usually don’t visit again after the question is gone.

Facebook - I would say that the links you put in your profile are short term.  The reason that is is because all your friends will check out the new link to your blog / website when you first post it up because of the news feeds but then after that it will die down and you usually won’t get anymore new traffic.

Forums - Posting on forums can be a good way to get short term traffic to your blog.  As long as you are posting useful information on the forums and have a good signature with links to your website you will usually get some decent traffic back to your blog.  Usually a lot more traffic then some of ideas mentioned above but then again it is still only be short term traffic.  However one of the other benefits of this type of traffic is the linkbacks to your website which can help raise your PageRank.

Blog Comments - This is pretty similar to forum posts.  Basically you can get a bit of traffic to your blog / website but you are better off doing this to increase your linkbacks which in turn will hopefully increase your PageRank.

Link Exchange sites - Link exchange sites such as linkreferral will generate traffic to your blog as long as you are using them but once you stop so will the traffic.  Most of the traffic generated with this method however is not very good traffic because people are just interested in getting more traffic to their own website.  Since everyone has the same idea in mind no one really sticks around a website to see what it is about.

Twitter - As far as I can see so far this is a short term way of generating traffic to your blog.  May be after getting a very large follower base you can get long term traffic from this but in the mean time you get hits every once and awhile from this.

EntreCard - This is like linkrefferal in that it is basically a link exchange type program.  You can advertise on other peoples blogs and they can advertise on your blog.  It does generate traffic but majority of it is just traffic where people are interested in getting points so they can make more traffic.  It is worth a shot to try but it might not be the best solution in the long run.

Social Networking - This is a awesome way to get a ton of traffic to your blog.  If you can get to the front page of some networking websites you can see up to 50K unique visitors in a day!  This traffic is awesome but it will not last forever and its not easy to get to the front page.  I definitely recommend doing this step but don’t expect to see traffic for months and months after you post something on the website.

PPC Advertising - This is not something I have tried on this website but is something I have done with my full time job.  PPC stands for Pay Per Click advertising and what that is is when you pay for each click you get on your advertising to go to your website.  An example of this is Google Adwords where you see advertisements on the right of the search results.  If you click on them the advertiser has to pay for each click on their advertisement.  This is a very good way to get traffic fast to your website but it will cost you and you will only get it when you pay for it.

Long Term Traffic Generation (The Good Stuff!):

Search Engine traffic - This is really good traffic.  If you can do a bunch of SEO on your blog/website and get a bunch of your pages ranked highly in search engines for key terms then you will get a lot of traffic to your website without a lot of work.  This will always be constant traffic as long as you do not get banned from search engines.  So just be careful not to employ black hat SEO techniques and you should be fine.

Article Directories - This is another way to get long term traffic to your blog.  Once you have submitted enough quality articles to article directories you will constantly get traffic from them to your blog and it is good traffic because people are interested in what you have to say.  So if possible try to always add more articles to article directories.

Link Exchanges - As long as the sites you are exchanging links with do not go under you can usually always get traffic from the links you have exchanged with other websites.  There are rumors that Google doesn’t like this type of traffic generation but I think if you do a little bit of it it cannot hurt your website rank and will bring in some more traffic.

Link Baited Websites - There might be another term for this but this is what I want to call it.  Basically what this is is websites that have linked to your website because they found it interesting and wanted to link to it.  If you can write blog entries that are very interesting to users they will most likely link to it and refer to it in their website.  This is great traffic because it is free and you don’t really need to work for it.

Banner Exchange - This is similar to link exchanges in that you exchange a banner with another website and there is a link on the banner.  It is good for long term traffic as long as both websites stay up and active you can always send traffic to each others websites.

So that is it

For now this is the list of things I have tried so far to generate traffic to my blog.  As mentioned in a lot of the paragraphs some of the traffic generated to the website is a lot better then other traffic but all of them are worth a shot.  I would try some of them yourself and see what works best for you.  And remember as long as you write quality content, lots of content, and do some SEO on your website you should get decent traffic from search engines.

Also if you guys have any other traffic methods you would like to suggest feel free to comment below and I can add your recommendation to my list and link back to your website since you are the contributor of the idea.

 

 

 

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