Transition Expert Blog

Facebook is a highly popular social networking site. You can meet tons of people all around the world. Whether you are there to make friends, networking or dating it is the place to be besides Myspace. Just about anyone you know has a Facebook account, from your co-worker, family, friends and your children are logging in everyday. There are 3 billion messages pass through Facebook every single day. Facebook is a great resource for business owners to market their business.

There are 150 million of users from all over the world on this site every single day and that’s why you should be careful on who you communicate with. You cannot see who you are talking too, and you don’t know if they are approaching you with the truth in email exchanges. This is a perfect and wide open opportunity for scammers to take advantage of you. These criminals can pose as your friend and scam you out of anything they want.

Here are some scams for you to watch out for when it comes to communicating with strangers on Facebook.

Friend in Distress- This is when a scammer posing as your friend emails you and tells you that they have been in some kind of accident and need your help. They will ask you to send them money. They will give you any kind of story for you to believe them so that you can send those funds. One key to this scam that does not fit is when they request that you send the money overseas. If you come in contact with someone that has sent you an email like this, and it just does not sound right. Call your friend to make sure you don’t fall victim to this scam. The reason why they have your friend’s info to contact you on Facebook is that they have hack into your friend’s computer. Be careful!

Fishing Friend Scam- Is when you get an email sending you to another website to download software. When you download the software it releases viruses to your computer and allows the hacker to get into your computer and gather all of your information.

Viral Wall Past Scam- This is when you get an email and it’s has a virus in it which allows the hacker to get all of you and your friend’s info on your Facebook account and see everything you are typing when communicating with your contacts. These scammers can collect your bank account information and everything else.

So, when you are on Facebook beware of these suspicious emails. If you get an email from a friend and you have an unsettling feeling about it, remember contact your friend by phone to ensure that it was them that had contacted you.

Lorna Darden

Maverick’s Money Club

Is your head spinning with blogs, websites, LinkedIn, email marketing, Facebook, Twitter and trying to figure out which ones to use and how to use them effectively to manifest your success?

Are you thinking, “how did Oprah do it? How did she build her empire? I’ve read and watched The Secret. I’m thinking positive. I believe I am a powerful manifesting machine and anything is possible. But where is my abundance? Where is my success? Where are all the people who are supposed to be spending money on me and my products with no questions asked?”

Breathe deeply, relax and direct your attention back to the basics. It is easy to become overwhelmed when you’re trying to figure out the most direct path to your success. Here are a couple of things to always remember.

Success is a process, not an event Marketing is a success-process tool Technology is one set marketing tools There is no such thing as an overnight success magic wand (except, of course, getting Oprah to plug you, but it takes a lot of work to get on her stage, so my point is once again proven)

You have most likely heard the term ‘viral marketing.’ It is a comparison to the way a virus – like the common cold – spreads. A host, a.k.a. a person, carrying a germ spreads it to others by coming in contact with them; and before you know it, a germ that had only one host has multiplied and half the population of the local elementary school is coughing and sneezing.

From a health standpoint this is not good, but apply the same concept to marketing and you have pet rocks, hoola-hoops, Myspace, Google, beanie babies, Madonna, You Tube – the list goes on and on.

Viral marketing is word-of-mouth referrals gone ballistic! It conjures images of not having to do a darn thing while the cash register just keeps ka-chinging. Sounds great, and when it happens it is; but it takes a few four-letter words to get there (work and plan) and one really big five-letter word (trust), which brings us full circle and to the starting line – relationships.

Relationship marketing is the DNA of viral marketing – the tickle before the sneeze. If you want to start a marketing sneeze, you first need an audience to sneeze at. And that audience needs to know you, like you and trust you; because if they do, they will gladly turn around and sneeze your praises all over everyone they know!

Relationship marketing is a process and not an event and begins with the hard work of being clear about:

what you do who you want to do it with and the best way to develop sneeze-friendly relationships with that audience

Whether you’re going for a single-box-of-Kleenex-size sneeze or shooting for the warehouse-full-of-boxes type, pulling off a successful viral plan can be daunting and going it alone can be tricky. If you’re just getting started, I recommend a weekly ezine. It doesn’t have to be elaborate, in fact, I am very much in favor of keeping it super simple. A heartfelt greeting and some useful tips are a great way to begin.

Even though I’m pretty good at planning and I understand most of the technology, at least on a basic level, I have a business mentor with more experience than me. You might consider doing the same. And who knows — one day you may just find yourself standing back and watching the Kleenex fly while Oprah holds the box!

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